Display advertising provides a unique way to connect with your target audience while promoting your brand. However, unlike search advertising, reaching users on display can be a disruptive experience and must be approached thoughtfully.
The gateway to display for many advertisers begins with the Google Display Network (GDN), which is ripe with opportunity because it provides access to users worldwide through over 2 million websites, videos, and application placements. By layering targeting methods and purposeful creative, goals ranging from brand awareness to new customer acquisition to remarketing and retention can be attained.
By layering targeting methods and purposeful creative, display ads can help advertisers achieve their goals ranging from increasing brand awareness to acquiring new customers for remarketing and retention.